Free Shopify Store Audit: Find What's Holding Your Store Back
Check your Shopify store across SEO, site speed, conversion, technical health, mobile usability and AI/agentic readiness — in under a minute.
No Shopify login required. Your audit is private and takes under a minute.
Analyzing your Shopify store…
0%- Store URL verified
- Shopify detection
- Homepage, product & collection analyzed
- Performance measured
- Store health checks run
- AI & agentic readiness
- Preparing preliminary report
This can take up to a minute — deep checks like performance run in the background.
What the Shopify Store Doctor Checks
The audit runs your storefront through seven areas that shape how your store ranks, loads, converts and is discovered — including by AI assistants and shopping agents.
SEO
Titles, meta descriptions, canonicals, indexability, headings, Product structured data, image SEO and cross-page duplication.
Performance
Core Web Vitals from Google PageSpeed — LCP, CLS, FCP, TBT, Speed Index — plus render-blocking resources and heavy scripts.
Conversion
Add-to-cart clarity, price and variant visibility, product content depth, reviews, shipping and returns signals and cart/search presence.
Shopify Technical
Shopify-specific setup: theme signals, app/script load, storefront structure and technical issues common to Shopify stores.
Mobile & Accessibility
Mobile usability and accessibility signals, since most Shopify traffic is on mobile devices.
Trust & Merchandising
Trust signals shoppers look for — policies, contact details and merchandising cues near the buying decision.
AI & Agentic Readiness
Whether AI assistants, AI search and shopping agents can discover, crawl and understand your store and its products.
Why Shopify Stores Need a Shopify-Specific Audit
Generic website checkers miss the things that actually move a Shopify store. Shopify themes, apps and URL structure create their own performance and SEO patterns — theme and app/script load that slows pages, product and collection SEO, canonical URLs across variants, Product structured data, conversion friction in the buying flow, mobile usability, and how discoverable your catalog is to AI and shopping agents. This audit is built around those Shopify-specific realities.
Shopify SEO Audit
The SEO checks go beyond "is a title present". They look at titles and meta descriptions, canonical URLs and indexability, H1 and heading structure, structured data and Product schema, image SEO, internal linking, robots and sitemap signals, and duplicate titles, metas and headings across your homepage, product and collection pages.
Run My Shopify SEO AuditPerformance & Core Web Vitals
Performance is measured with Google PageSpeed Insights (Lighthouse). The audit reports Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), First Contentful Paint (FCP), Total Blocking Time (TBT) and Speed Index, and flags render-blocking resources, heavy third-party scripts and image issues. When PageSpeed data is unavailable, the score is left empty rather than estimated.
Conversion & CRO
The conversion checks look at the buying experience: add-to-cart clarity, price and variant visibility, product content depth, reviews and social proof, shipping and returns information near the purchase decision, product recommendations, and search and cart availability. These are opportunities to review — the audit does not promise specific conversion increases.
AI & Agentic Readiness
As shoppers increasingly start in AI assistants and AI search, the audit checks how discoverable your store is to them. It reviews agents.md, llms.txt and llms-full.txt, robots.txt, sitemap.xml, OAI-SearchBot and GPTBot policies, Googlebot crawlability, UCP and (where available) MCP discovery, and machine-readable commerce/product data. It clearly separates Google crawlability, AI-search visibility, model-training preferences and agentic-commerce readiness — these are different things and are reported as such.
- agents.md
- llms.txt & llms-full.txt
- robots.txt
- sitemap.xml
- OAI-SearchBot policy
- GPTBot policy (merchant preference)
- Googlebot crawlability
- UCP & MCP discovery (where available)
- Machine-readable product data
How the Store Health Score Works
Findings are grouped across the audit categories and scored by severity, how widely each issue applies and how confident the check is. Informational, no-penalty findings never inflate the score, and tests that could not run are left out rather than fabricated — so an unavailable check lowers confidence, not your grade.
Example Findings
These are illustrative examples of the kinds of issues the audit surfaces — not results from a real store.
- High Product page canonical points to the homepage
- Medium Product structured data missing availability
- Medium Slow Largest Contentful Paint on mobile
- Warning Shipping information not detected near the add-to-cart area
- Warning OAI-SearchBot blocked in robots.txt
- Information GPTBot blocked — a merchant preference, not a penalty
What the Audit Does Not Do
To set expectations clearly: the audit does not access your Shopify Admin without authorization, does not read private analytics, and does not inspect private theme code. It does not guarantee rankings, and it does not guarantee conversion or revenue increases. It analyzes what is publicly available on your storefront.
Frequently asked questions
What is a Shopify store audit?
A Shopify store audit reviews your storefront across SEO, performance, conversion, technical health, mobile usability, trust and AI/agentic readiness, then reports the issues and opportunities it finds.
Is the Shopify Store Doctor free?
Yes. You can run a free audit of your store with no signup required to see your preliminary results.
Do I need to install an app?
No. The audit runs against your public storefront — there is nothing to install.
Does the audit access my Shopify Admin?
No. It only analyzes publicly available storefront pages. It never accesses your Shopify Admin, orders or private data.
What does the Shopify SEO audit check?
Titles and meta descriptions, canonicals and indexability, headings, structured data and Product schema, image SEO, internal linking, robots and sitemap signals, and cross-page duplication.
Does it test Core Web Vitals?
Yes. Performance is measured with Google PageSpeed Insights, including LCP, CLS, FCP, TBT and Speed Index.
Does it check Shopify for AI search visibility?
It checks discovery and crawlability signals that affect AI search and assistants — such as robots.txt policies for AI crawlers, sitemaps, agents.md, llms.txt and structured product data.
What is Agentic Commerce Readiness?
It reflects how ready your store is for AI shopping agents — whether they can discover your store, read machine-readable product data and find agent-commerce discovery files such as UCP.
How long does the scan take?
Usually under a minute. Deeper checks like performance run in the background while the scan progresses.
Can Shopify Consultants fix the issues found?
Yes. Book a review and our team can walk through the findings and help you prioritise and fix them.
Found Issues? Let's Review Them Together.
Run your store through the free audit, then book a session and we will walk through the findings and how to fix them.