We started this company because we kept seeing the same story: talented brands stuck with slow stores, confusing setups, and agencies that disappeared after launch. So we built a team that works differently. Shopify only, honest timelines, and real support that sticks around.
Every figure here comes from stores we have built, improved, and supported hands-on since 2017.
In 2017 our founder, Ali Khan, was taking Shopify work as a freelancer for brands in the US and UK. The same complaints kept surfacing. Agencies charging premium rates and handing back stores that were quietly broken. Developers who stopped replying once the invoice cleared. SEO retainers that moved no traffic at all. He knew the platform well enough to see how avoidable most of it was, so he stopped taking freelance work and started assembling a team that would do it properly.
Plenty of agencies do websites, apps, social, branding, and whatever else comes through the door. We decided early that we would only do Shopify. That one decision has shaped every hire, every process, and every tool we have paid for since. The practical effect is that conversations start further along. Nobody is explaining what a metafield is, or why an app that works fine on desktop is breaking mobile checkout. Clients tend to notice inside the first week.
Most clients arrive after a bad experience somewhere else. A store that looked right but loaded at a crawl. An app stack that made sense on paper and broke checkout on mobile. SEO work that turned out to be an unconfigured plugin. We fix those things, then stay to make sure they stay fixed. More than two-thirds of our clients have now been with us over two years, which is the part of the business we are most careful about protecting.
These are not values we printed on a wall. They came out of years of building stores, losing sleep over launch-night bugs, and earning back the trust of clients who arrived expecting to be let down again.
You will not be handed to a junior after the sales call. The people below are the people who do the work.
Akber has been building on Shopify since the early days of the platform. He maps out the architecture before anyone writes a line of code, and he is who clients end up talking to when a build turns complicated. He was the first person to join, on the condition that the work would be done properly.
Hassan is the reason launches do not break at 2am. Every build goes through a structured QA pass covering checkout, mobile, speed, and the edge cases most people forget to test. If there is a bug in there, he finds it before your customers do.
Habib thinks about a storefront the way a shopkeeper thinks about a shop floor. Where does the eye land first, what makes someone slow down, what makes them reach for something. He turns brand briefs into stores that convert, not just ones that photograph well.
Tayab spent years watching good products get no organic traffic because the fundamentals underneath them were wrong. He runs SEO strategy across our clients, from site structure and schema through to content planning, and favours the kind of visibility that compounds over the kind that spikes and fades.
Teams in the US, UK, and Pakistan are not there to look international. They mean a checkout bug at 9am in London is not waiting on an office in Atlanta to open.
Real projects, in our clients’ own words, from custom builds and migrations to integrations and ongoing support.
We have worked with the team on several Shopify tasks, including new features, technical fixes and store improvements. They do not just complete the task and disappear. They explain the issue, recommend the right approach and remain available when something needs attention. It feels like having a dependable technical team without hiring internally.
A 20 min call is enough to spot your biggest opportunity, whether it’s a slow store, a delayed migration, or integrations causing manual work. No pitch, just an honest look at your situation.